Blog
Field notes on PDPs, catalog ops, and brand voice
Honest write-ups from working with retailers. No fluff, no AI clichés.
6 min read
Why generic PDPs are quietly killing your margins
Most retailers publish the same supplier descriptions as every competitor — and lose conversion, SEO, and margin to a problem they cannot see in any dashboard.
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What "on-brand product content" actually means (and why retailers keep getting it wrong)
Brand voice for retail isn't a list of adjectives. It's a configuration — vocabulary boundaries, decision-level personas, attribute prioritisation rules. Here's what that looks like in practice.
Read article7 min read
Onboarding 20,000 references in 3 months without hiring contractors
The seasonal-deadline playbook every catalog team has run, the hidden costs nobody puts in the budget, and what an EAN-as-input model looks like in practice.
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