Mehdi Benzaghar
Co-founder
Years working with French retailers on catalog and e-commerce. Now building the platform he wished he'd had then.
About
Built by people who know retail
EANScan was born from years on the ground with retailers, watching the same problem repeat itself.
Our mission
Help retailers stop publishing generic PDPs and start owning their product content.
Our story
From advising retailers to building the tool we kept wishing existed
For years, we worked alongside French retailers — running catalog projects, sitting with e-commerce teams, watching the same battle play out: thousands of products, supplier descriptions copied straight into PDPs, no bandwidth to make any of it sound like the brand.
The pain came up in every conversation. Heads of e-commerce knew their content was generic. They knew it was costing them conversions, SEO, and differentiation. They just couldn't fix it without an army of copywriters.
So one day, we stopped advising and started building. We turned the workflow we'd been recommending into an API: drop in an EAN, get back enriched, on-brand, conversion-focused product content. Our first beta customer was thrilled with the result. EANScan was born.
What we believe
Four convictions that shape the product
Retailers own the brand voice — not suppliers
Your PDPs should sound like your store, not like a manufacturer data sheet. Brand tone is a config in EANScan, not an afterthought.
AI serves catalog teams, doesn't replace them
Generation is fast; review, taste and editorial judgment still matter. We ship a workflow that respects your team, not one that bypasses them.
The EAN is the trigger, not the answer
A barcode is the easiest input you have. Everything downstream — enrichment, structure, persona-aware copy — is the actual product.
European retail deserves European-grade trust
GDPR-aligned by default, transparent about data flows, built for the privacy expectations of European catalog teams.
Team
Two co-founders, one focus
We're a small, focused team. No middle layer between you and the people building the product.
Christo Ribeiro
Co-founder
Background in product and engineering for retail. Building the platform that turns EANs into PDPs that sell.
Want to see it on your own catalog?
Book a 30-minute demo. We'll show you what your PDPs look like through EANScan, using real EANs from your store.